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Category: Industry News

What google indexing instagram means for multifamily

Google Now Indexing Instagram: A New Way for Renters to Find Your Property

As of July 10th, Google has begun indexing Instagram content — meaning your posts, reels, and profile can now appear in Google search results. This creates a brand new opportunity for multifamily properties to improve visibility and SEO without spending a dollar more on ads. What This Means for Apartment Communities Now, when renters search […]

Google’s Ask Maps Just Changed How Renters Find Apartments

Renters are already asking Google Maps to recommend their next apartment. The question is whether your property shows up when they do. On March 12, 2026, Google rolled out Ask Maps — a conversational AI feature powered by Gemini built directly into Google Maps. Instead of typing a keyword and scrolling through results, renters can […]

Google’s Spring 2026 Algorithm Update & What It Means for Multifamily

A Ranking System That Now Rewards Fewer Pages, Real Expertise, and Better Content Apartments.com lost roughly a quarter of its Google visibility this spring. Apartment Guide lost more than half. Apartment Finder dropped 43%. Rent.com fell 37%. That’s not a typo. That’s the March 2026 core update. For a decade, the playbook for filling units […]