Websites, local search, AI, and ads for multifamily
Everything your property needs to get found.
One platform combining websites, local search, AI, ads, and continuous optimization to help your property get found, get chosen, and get leased.
PriceSync Pro and Emily, our AI assistant, are included with every website at no extra charge.
Trusted by multifamily teams nationwide
What we do
One platform for your website, search, ads, and AI.
Websites, Search360, Google Ads, and AI tools, all working together, so your marketing keeps getting better after launch.
Apartment Websites
Your property’s home base, done right.
Sites renters actually enjoy using. Easy for your team to edit, built for search, with AI tools included.
- Claude Connect
- AI-optimized content
- Front-end and back-end AI assistant
- Redesigned website editor
- Daily pricing updates
Search360®
Show up wherever renters are searching.
Local pages, long-form Google Business Profile posts, and answers written for AI search, all working to help renters find you.
- Hyper-effective local pages
- Local SEO strategy
- AI-generated FAQs
- Keyword optimization
- Structured content
Google Ads
More of the right clicks. Less wasted spend.
Campaigns built for apartments and tuned by a real person who knows your properties, so your budget goes further.
- Dedicated campaign management
- Strategic keyword targeting
- Daily pricing updates
- Performance reporting
- Ongoing optimization
AI, Built Into Everything
The busywork? Already handled.
No new tool to learn. Swifty’s AI works behind the scenes to help your properties get found, keep your content fresh, and make website changes as easy as asking.
- Algorithm Intelligence
- Emily AI assistant
- Quick Connect for Claude
- Content engine
Included with Swifty
The tools other vendors charge extra for.
Powerful AI tools are built into the Swifty platform to automate repetitive tasks, improve search visibility, and help your team accomplish more with less effort.
Emily AI Assistant
Converts renters on the front end, updates your site on the back end On the front end, Emily answers renter questions and passes leads to your team. Behind the scenes, tell her what to update in plain language and she makes the change. IncludedPriceSync Pro
Daily pricing on your website and in your ads Floor plan pricing and availability from your property management software, updated every day, at no extra charge. IncludedQuick Connect for Claude
Ask Claude, and Swifty makes the update Send a message to your Claude app with what you would like changed, and it takes care of the rest, across one property or your whole portfolio. IncludedAlgorithm Intelligence
We keep up with search changes so you don’t have to Our system monitors Google’s evolving algorithms and uses what it learns to shape your content, FAQs, and search visibility. IncludedOptimized Content & FAQs
Pages and answers that keep improving AI keeps your pages, FAQs, and updates optimized for search engines, AI answers, and the renters reading them. No monthly feeHiveSite
Interactive site map with no monthly fee Let renters see available units where they sit and filter by price, move-in date, and bedrooms.Case study
158%
Hyper-local pages grew daily search impressions 158% for a Northwest Dallas community.
Request case studiesAs a third party management company with a lean team, we often learn of pending acquisitions with a very short runway and minimal content provided. We’ve been able to launch excellent looking sites very quickly with Swifty.
What Swifty users are saying
With past providers there was never enough content or renter traffic to our property websites. Swifty has helped fix those issues and also took our unit floorplans/tours to the next level.
We chose to work with Swifty because of their quality of service, expertise, and professionalism. With other platforms, updating our site was always difficult, but making adjustments and creating new content is much easier with Swifty. We’re happy to finally have a professional site with great content at a good price.
The team at Swifty is great to work with! They have a fast response time and a great product. They have helped with all of my marketing needs; website, Google, marketing, and imagery. There’s nothing I would change, everything is great!
I found Swifty through word of mouth and am so grateful I did! I’ve never done a website before and they were there with me through the whole process. They helped as much or as little as I needed and it was great.
From day one and since, Swifty has always provided us with quality products and services, great communication, and have been super responsive to our needs. Swifty’s websites are also dynamic and always evolving with new features.
The Swifty difference
While others maintain your marketing, Swifty makes it better.
Most marketing vendors launch your website, hand you the keys, and move on. Swifty keeps improving your marketing by watching search trends, updating your content, strengthening local visibility, and adapting as Google and AI search change. That means less manual work for your team, and marketing that keeps getting stronger long after launch.
How it worksRun your numbers
What are listing sites really costing you?
Use the numbers from your last few months for one property. Nothing you enter is saved or sent anywhere.
Open the full calculatorPricing
Simple, public, per-property pricing.
No guessing and no sales games. Bundle and portfolio pricing are available on request.
Apartment Websites
from $99/mo
Priced by each property's unit count. $900 one-time setup.
Emily and PriceSync Pro included
Search360®
$399/mo
Per community. $750 one-time setup. Same price at every unit count.
Google Ads management
$200/mo
Plus ad spend, with a $500 monthly minimum. $250 one-time setup.
Company Website
$250/mo
$50 less each month for every Swifty property site, free at five or more. $1,000 one-time setup.
Software that integrates with your property management system
- RealPage
- Yardi
- Entrata
- ResMan
- Rent Manager
Multifamily marketing insights
Read the blog
Apartment Websites
Why Switching Apartment Website Providers Takes Two Hours, Not Two Months
Most apartment marketers stay on a website they have outgrown for one reason: switching feels like a project they do not have time for. A months-long…
Multifamily Marketing
The Line Items Multifamily Marketers Quietly Overspend On
Budget season has a strange gravity. Last year’s numbers become this year’s starting point, every line renews on autopilot, and the only real question anyone asks…
Multifamily Marketing
The Hidden Hours: How Much Time Swifty Actually Saves Your Team
Count the line items on your marketing budget. Now count the hours. One of those numbers lives on a spreadsheet. The other quietly eats your team’s…Questions we hear a lot
What makes a multifamily website “high-converting” in 2026?
High-converting apartment websites are built for speed, clarity, and intent. They answer renter questions immediately, load fast on mobile, surface availability and pricing clearly, and guide visitors toward tours and applications without friction. In 2026, conversion also depends on being AI-readable, not just visually appealing.
How much does Swifty cost?
What kind of online or live support is available?
The easier question to answer is, “What kind of support isn’t available?” because our team is ready to help you no matter what issue you have! We offer live chat on our website and within the admin area of each of our client portals, as well as an easy-access ticketing system within your portal. In addition, we are constantly adding to our online knowledge base so you can get answers and help with the most common questions we receive.
How does a property website help reduce reliance on ILS platforms?
A strong property website attracts renters earlier in their search journey through organic search, hyper-local pages, and AI recommendations. As direct traffic and branded searches increase, properties can shift budget away from high-cost ILS leads and toward owned channels that compound over time instead of resetting every month.
How often is the Swifty CMS platform updated?
Our code base is constantly updated and maintained, ensuring you get the best experience possible.
Ready to make multifamily marketing easy?
Talk with our team about your portfolio. We will show you what Swifty could do for your properties.
