In the fast-paced world of multifamily property management, staying ahead means adopting tools that make the leasing experience seamless, efficient, and engaging — especially on your multifamily website. Did you know that 64% of renters in 2024 prefer digital communication during their apartment search? This is where AI-powered property chatbots make a difference. In 2025, […]
As technology evolves and continues to integrate into every aspect of a resident’s life, multifamily marketing has become both easier and harder at the same time.
There are about 74.1 million baby boomers in the world, and 73% of them view renting as more affordable than owning a home. That’s a sizable portion of potential renters you should be focusing your apartment marketing efforts toward.
Google’s search algorithm is evolving. Renters are getting more specific. And the multifamily websites that win in 2025?They’re the ones showing up for the right searches, in the right places, with renter-first content. That’s exactly why we built Hyper-Effective Local Pages (AKA H.E.L.P.) What Is H.E.L.P.? H.E.L.P. is Swifty’s proprietary SEO tool built to help […]
Business communication is changing and multifamily is not exempt. The best way to harness word of mouth is to listen, respond, and improve.
Planning a successful resident event is much easier said than done — especially for the busy multifamily marketing professional. We spoke with Jese Gary, owner of LuxeGiving LLC, to help you improve your retention strategy and brainstorm unique resident event ideas.
For years, multifamily marketers have relied on ILS platforms to generate traffic and leads. But in 2025, many are looking to lower their spend due to minimal results. With rising listing costs, limited control over branding, and a sea of identical competitor ads, more properties are re-evaluating their ILS spend — and looking for smarter, […]
Compelling content is a crucial component to multifamily marketing so you can engage users and turn apartment leads into leases once they are on your multifamily website. But content also plays a role in multifamily PPC.
It’s a new year, which means new trends to keep on your watchlist. However, as we all know, history often repeats itself — and multifamily marketing is no exception.
The Most Expensive Page on Your Site Is the One You’ve Stopped Looking At The floor plans page is where renter intent peaks. It’s also where most apartment websites quietly hemorrhage leads. Think about who’s on that page. They’ve already filtered by city, browsed a list of options, and decided your community looks worth a […]
