The Buzz
It’s Not Just SEO Anymore: The 3 New Pillars Reshaping Multifamily Search
For years, SEO was the foundation of digital visibility for multifamily marketing. Rank high on Google and your property attracted more organic traffic and converted more leads. But relying solely on SEO is no longer enough to match the new ways search engines surface…
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Apartment Websites, Lead Generation
Your Apartment Website Has 3 Seconds to Win a Renter
Read More about Your Apartment Website Has 3 Seconds to Win a Renter Read MoreA renter taps your community’s link from a Google result. The page starts to load. You have about three seconds before they decide whether…
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Branding & Design
We Rebuilt Every Swifty Website Theme. Here’s What’s New.
Read More about We Rebuilt Every Swifty Website Theme. Here’s What’s New. Read MoreWe didn’t refresh our website themes. We rebuilt them. All seven Swifty themes are live today, redesigned from the ground up: a new drag-and-drop…
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Apartment Websites, Lead Generation
Why Renters Bounce from Your Floor Plans Page (And How to Fix It)
Read More about Why Renters Bounce from Your Floor Plans Page (And How to Fix It) Read MoreThe Most Expensive Page on Your Site Is the One You've Stopped Looking At The floor plans page is where renter intent peaks. It's…
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Industry News, Multifamily Marketing
Google’s Spring 2026 Algorithm Update & What It Means for Multifamily
Read More about Google’s Spring 2026 Algorithm Update & What It Means for Multifamily Read MoreA Ranking System That Now Rewards Fewer Pages, Real Expertise, and Better Content Apartments.com lost roughly a quarter of its Google visibility this spring.…
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Google Business Profile, Multifamily Marketing
Google Just Changed How Google Business Profile Rankings Work — Here’s What Apartment Marketers Need to Do Now
Read More about Google Just Changed How Google Business Profile Rankings Work — Here’s What Apartment Marketers Need to Do Now Read MoreGoogle used to reward big brands with big budgets. Now it's rewarding profiles that people actually interact with. That's not a subtle shift. For…
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AI, Industry News
Google’s Ask Maps Just Changed How Renters Find Apartments
Read More about Google’s Ask Maps Just Changed How Renters Find Apartments Read MoreRenters are already asking Google Maps to recommend their next apartment. The question is whether your property shows up when they do. On March…
