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Category: SEO & AI Search

How to Reduce Your Multifamily ILS Spend in 2025

For years, multifamily marketers have relied on ILS platforms to generate traffic and leads. But in 2025, many are looking to lower their spend due to minimal results. With rising listing costs, limited control over branding, and a sea of identical competitor ads, more properties are re-evaluating their ILS spend — and looking for smarter, […]

What google indexing instagram means for multifamily

Google Now Indexing Instagram: A New Way for Renters to Find Your Property

As of July 10th, Google has begun indexing Instagram content — meaning your posts, reels, and profile can now appear in Google search results. This creates a brand new opportunity for multifamily properties to improve visibility and SEO without spending a dollar more on ads. What This Means for Apartment Communities Now, when renters search […]